The NeverEnding Story - L'Auberge Espagnole

HUB-TOP-POP!
ONE SHOP FOR ALL.

Assemble. Dismantle. Re-mantle.

We were commissioned by hub.brussels to design, adapt and install, a system for a series of 12 pop-up stores, in different neighbourhoods in Brussels.
A modular system for a flexible shop.
And so we thought, defined the rules to the system, drew, developed and prototyped, to finally reach a first version, suitable for all:
A shelf. A pegboard. A hanger.

1 Structure. 3 Connectors with 5 add-on details. # Types of Merchants. 3 Display possibilities. In 1 Shop.
1 pop-up built. 11 more to go.

In POP-UP #1, structure is made with galvanised tubes, connectors and details printed with recycled PET, shelves are made of birch plywood, and pegboards out of laser cut and folded galvanised sheets.

For POP-UP #2, we left room for modifications. After all, we learn from POP-UP #, to then adjust, and improve.

Pictures and video by Joe Khoury Studio