In times of need. In times of lack of time. We do reuse ideas from our library. If not “owned” or bespoke to another story. If it is justified.
The event needed a display system that is eco-conscious, easily assembled, flexible, with a reasonable budget, and a fast production. On one hand a brand new design phase was going to affect the unchangeable deadline. On the other hand, the structural system we had developed for 1000 Lira w Lira was completely suitable for this project, so why redesign in this case?
We replicated the structure. Tweaked it. And assigned a new surface to it. With a material that fits better the colours of the story of this particular project.